Evolving With Mobile Media
Mobile is changing the way that Brands can engage with audiences:
• Audiences. They are more agile and on the move. They use their mobile devices more as connec:vity becomes easier and content is more mobile friendly.
• Media. Adver:sing needs to be mobile friendly – channels, targe:ng, tech and data. Brands want to use adver:sing for the Right Person in the Right Place at the Right Time.
MMS & OPMA will be running an event covering these themes. It will include panel discussions on various relevant themes on Mobile. Each panelist will have ques:ons shared 3 weeks prior to the event to prepare. Panelists will be industry leaders on Brand, Agencies, Tech and Media Owners.