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Published Wednesday, November 29, 2017

OPMA Conference - Evolving With Mobile Media

The OPMA Evolving With Mobile Media conference took place at the IAB Event Space on Thursday 16th November 2017.

The breakfast event contained a mix of 3 panel discussions and two case studies.  Topics covered were

  • The relevance of mobile in a media strategy – Is mobile relevant to every campaign?
  • Maximising mobile revenues
  • What is the future of mobile? 
  • Mobile trends and best practice – Has mobile reached its perfect peak?
  • How mobile can drive sales

The themes provoked interesting discussions among attendees and OPMA would like to thank all of our speakers and panellists on the day, in particular Jon Hook from AdColony who was our MC for the event.

We also thank our exclusive sponsor

NewBase

Coffee 3   Entrance Welcome 2

Jon Hook Introduction 2   Ben Phillips Mobile Trends 3

Relevance Of Mobile 6     Maximising Mobile Revenues 8

Nicholas Cumisky 3   Future Of Mobile 1

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