Role of Advertising for the Fund Management Sector
Last week’s OPMA event at the News Building focused on the role of advertising in the fund management sector.
OPMA had agreed to partner with MMS to use their market research about the role of advertising and media spend for the Fund Management sector. OPMA is a strong operator in the Fund Management sector as members represent relevant media brands. OPMA’s neutral position allowed the event to drive conversation and educate clients, agencies, reps and publishers about changes in the market.
The partnership with MMS provided a platform to share the market research. As the sector’s growth is being accelerated through technology and digital disruption growing, financial brands are demanding more specifics services and products from their partners and suppliers. The purpose of the research was to understand the market and how media budgets could be spent more efficiently. The research covered key themes of the industry such as the challenges and needs of financial brands, the services they require from their media partners and suppliers and the agencies that are the market leaders and the services they provide their clients and industry.
The event gathered around a hundred professionals and experts including publishers, brands and agencies for a presentation of the research results followed by panels to discuss the trends. Great speakers including Courtney Waterman, Head of EMEA Marketing at Schroders; Stephen Millar, Business Director at Mindshare, Angus Maclaine,CEO at Fundamental Media discussed their views and shared their experience.