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Published Tuesday, April 17, 2018

OPMA conference - Battle of the media

Event date:

17th May 2018 – from 8.30am to 12pm

Location:

The Matcham Theatre – Leicester Square

Event theme:

Battle of the media – how to take back control

We will be looking at

  • The increasing worries about media measurement.
  • How marketers are more and more developing in house technology stacks for a better control over their data and media spend in the current context where fake news and brand safety are at the heart of the conversations.
  • How the different actors face these challenges when the threats are numerous everywhere.

Confirmed speakers include:

  • Nigel Roth - On Device Research
  • Paul Mikhailoff - Green Park Content
  • Charles Yardley - Forbes
  • Michele Reale – Twogether

More to be announced.

For more information on the programme, tickets, speakers and sponsorship opportunities, please contact Virginie Courtois - vi@eventsbyvi.com

 

 

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